Austin News KVUE to air anti-APRN story Feb. 20 @ 10pm

Posted over 8 years ago by Nathan Lesch

A news story will air Monday at 10 pm on KVUE (an Austin news outlet) about APRNs practicing as doctors. According to the commerical, this story is biased against APRNs. See the video at this link.

Many Austin APRNs have been sending emails to alert KVUE of their displeasure with the content of the segment. If you are dissatified with the preview I'd urge you to contact both the KVUE Director of Sales and the General Manager. bwilkinson@kvue.com generalmanager@kvue.com

An example email (used by permission):
Dear KVUE,
I was appalled by the preview I viewed of the anti-APRN story that is scheduled to air on Monday. I will watch the newscast and take names of the advertisers. If the story is as biased as the preview, I will contact the advertisers, and encourage my numerous nurse friends, to contact the advertisers to express our displeasure with this histrionic anti-APRN smear campaign.

Dear KVUE,
I was appalled by the preview of the upcoming Defenders segment on Advanced Practice Registered Nurses (APRNs) that is scheduled to air on Monday night. I thought this kind of fear mongering and reporting was below the bar for KVUE. The preview is obviously biased and anti-APRN. However, my colleagues and I will be watching the newscast intently. If the story is as biased as the preview suggests you will be hearing from us.

Comments

Melissa Hearrell over 8 years ago

Thanks for posting this! I've been following this story since Saturday morning.

Dawn Peterson over 8 years ago

As of about 30 mins ago, the President and CEO of KVUE decided not to run the story - decided to check the facts after being inundated with emails, I am sure! We now need to make sure they give NP's the opportunity to reverse whatever damage may have been done - perhaps by the CEO or GM of the station appearing in the first 10 mins of the newscast explaining "why" they decided not to run the story, and apologizing the NPs. Keep the letters going!

Nathan Lesch over 8 years ago

Here is an email I got back tonight from KVUE:
Dear Nathan,

Thank you for contacting KVUE. Over the weekend, we promoted an investigative story on Advanced Practice Registered Nurses. Upon feedback from the nursing community, we reevaluated the story and have decided not to run it. Ultimately, it did not pass our editorial standards around balance, objectivity and integrity. We are looking at our internal processes to determine how this story was advanced. We thank the APRN community for their feedback and remain dedicated to ensuring all our stories meet KVUE’s long-lasting tradition of excellence.

Sincerely,
Kristie Gonzales
President and General Manager
KVUE-TV
3201 Steck Avenue
Austin, Texas 78757

Only active members can comment on this announcement.

Learn more about membership